Rolls-Royce Motor Cars PressClub · Article.
THE NEW ROLLS-ROYCE GHOST ARRIVES IN UNITED KINGDOM SHOWROOMS
Thu Oct 22 18:41:00 CEST 2020 Press Release
The first New Rolls-Royce Ghosts have arrived in UK showrooms following a highly successful home-market debut. After final inspection at the Home of Rolls-Royce in Goodwood, England, the motor cars were dispatched to the marque’s seven home-market dealerships; Edinburgh, Manchester, Birmingham, Essex, London, Leeds and Sunningdale.
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Rolls-Royce Motor Cars
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Author.
Helen Wilson
Rolls-Royce Motor Cars
- First Ghost and Ghost Extended motor cars arrive in UK
showrooms
London’s Shard served as inspiration for Ghost’s ‘Post Opulent’ design philosophy - First UK customer deliveries to take place from December 2020
“From the creation of the first Goodwood Ghost in 2009, this
less formal, more dynamic expression of the marque has drawn an
entirely new generation of British entrepreneurs to Rolls-Royce. We
are proud to bring them the most technologically advanced
Rolls-Royce yet. Ghost will continue to underpin the marque’s
success in its home market by standing as the ultimate reward for
the men and women who drive Britain's vibrant culture of entrepreneurship.”
Julian Jenkins, Regional Director, UK, Europe, Russia and
Central Asia
The first New Rolls-Royce Ghosts have arrived in UK
showrooms following a highly successful home-market debut.
After final inspection at the Home of Rolls-Royce in Goodwood,
England, the motor cars were dispatched to the marque’s seven
home-market dealerships; Edinburgh, Manchester, Birmingham, Essex,
London, Leeds and Sunningdale.
New Ghost is the result of exhaustive dialogue with the marque’s
customers. Many demanded a car that rejected unnecessary branding,
affectation or obtrusive technology. In response to this, the marque’s
designers immersed themselves in spaces that reflected a minimalist
approach to statement design.
London played a particularly important role in defining the new
Ghost’s design direction. The capital’s landmark Shard building
informed the reductive approach to aesthetic form that came to be
internally known as ‘Post Opulence’. Designed by Pritzker Architecture
Prize winning architect Renzo Piano, the building is widely praised
for its monolithic yet simple forms delivered by highly complex
engineering processes. This echoes Ghost’s design and development
process, where the client requirement for simplicity was delivered
through cutting-edge engineering and manufacturing techniques.
First customer deliveries for Ghost and Ghost Extended will
commence in late Q4 2020.
CO2 EMISSIONS & CONSUMPTION.
Rolls-Royce Ghost:
- NEDCcorr (combined)* CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km
- WLTP (combined)# CO2 emission: 347-359 g/km; Fuel consumption: 17.9-18.6 mpg / 15.2-15.8 l/100km.
Rolls-Royce Ghost Extended:
- NEDCcorr (combined): CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km
- WLTP (combined): CO2 emission: 348-359 g/km; Fuel consumption: 18-18.5 mpg / 15.3-15.7 l/100km.