The final instalment of the 'Models of the Marque' series considers a highly significant group of Rolls-Royce motor cars – the EX cars – which represent the first true 'heritage' models of the Goodwood era.
The penultimate instalment in the Models of the Marque series showcases Phantom VII, the first motor car ever to be built at our Global Centre of Luxury Manufacturing Excellence. At one minute past midnight on 1 January 2003, the keys of the first Phantom VII were handed to its new owner. The moment marked the beginning of a new era for the brand and was the culmination of a process dubbed ‘the last great adventure in automotive history’.
Rolls-Royce is upholding a longstanding tradition of creating a time capsule as part of a major construction project – in the marque’s case, the landmark extension now under construction at the Home of Rolls-Royce, which represents the largest single investment in its Goodwood-based facilities in more than 20 years.
The latest instalment in the Models of the Marque series celebrates Silver Seraph, a uniquely important Rolls-Royce model as the tangible, technological link between the pre-Goodwood and contemporary Rolls-Royce eras. It was the first Rolls-Royce in history to be designed using CAD – and more importantly, the first to be powered by a V12 engine from BMW Group, which would acquire the Rolls-Royce brand while Silver Seraph was in production.
The latest instalment in the Models of the Marque series celebrates Phantom VI, the final Rolls-Royce offered as a rolling chassis. Produced from 1968 to 1993, it represents the pinnacle of traditional coachbuilt bodywork. Phantom VI combined timeless craftsmanship with engineering evolution. Beloved by royalty, it stands as a lasting symbol of luxury and exclusivity in the marque’s history.
In 2025, Rolls-Royce Motor Cars marks the centenary of the launch of the first Phantom. Throughout its long history, the Phantom nameplate has been reserved for the pinnacle model in the marque’s portfolio – the very apex of excellence.
Rolls-Royce has announced an investment exceeding £300m to extend its manufacturing facility at Goodwood. This is the next step in the company’s commitment to creating value for clients by handcrafting the most complex, personal, and valuable luxury goods while providing an unparalleled client experience. The marque’s 2024 performance (a record year for Bespoke and the third-best sales result in the company’s history) confirms the success of this approach.
In 2024, the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople brought to life some of the most creative and ambitious examples of artistry ever seen.
Rolls-Royce Motor Cars welcomed Her Royal Highness The Princess Royal to the Home of Rolls-Royce at Goodwood for her first official visit, as part of the marque’s 120th anniversary celebrations.
The eighth instalment in the Models of the Marque series celebrates Camargue, a groundbreaking model that debuted in 1975. Camargue introduced significant advancements in performance, safety, and comfort and is distinguished by its unique styling. Though polarising in design, Camargue embodies the marque's spirit of innovation and exclusivity.
The seventh instalment in the ‘Models of the Marque’ series highlights Silver Shadow. A pivotal model in the Rolls-Royce story, the Silver Shadow marked a decisive shift away from traditional rolling chassis and coachbuilding to monocoque construction, and was the first Rolls-Royce to be offered only as a complete motor car.
Rolls-Royce Motor Cars has unveiled a one-of-one Phantom Extended that pays homage to the 1964 James Bond film, Goldfinger – one of twelve Rolls-Royce appearances in the 007 film franchise.
The sixth in the ‘Makers of the Marque’ series profiles Claude Goodman Johnson, celebrated as ‘the hyphen in Rolls-Royce’ but known to all simply as ‘CJ’. A natural showman with an unrivalled talent for generating publicity, he brought an extraordinary mix of skill, dedication and experience to his role as the company’s first Commercial Managing Director; a fascinating, larger-than-life character and a pivotal figure in the Rolls-Royce foundation story.
The latest in the ‘Models of the Marque’ series showcases the Rolls-Royce Silver Cloud. Launched in 1955, the Silver Cloud will forever be remembered as the last Rolls-Royce motor car to be offered both as a complete car and as a rolling chassis.
Rolls-Royce motor cars have featured in a dozen James Bond films throughout the film franchise’s history. However, the marque’s most enduring and memorable role is in the 007 film, Goldfinger. Today, on the anniversary of the film’s premiere on 17 September 1964, Rolls-Royce explores the story of Goldfinger and the British icon that featured in it – the Rolls-Royce Phantom.
The latest in the ‘Models of the Marque’ series showcases the Rolls-Royce Silver Dawn. Launched in 1949, it marked a profound change for Rolls-Royce, reflecting the realities of the post-war market.
Rolls-Royce Motor Cars continues its long-running relationship with the world-renowned Chichester Festival Theatre (CFT) in 2024. The partnership, now entering its 21st year, demonstrates the marque’s deep commitment to – and support for – its local community and the wider region.
A rare example of a coachbuilt Silver Cloud will form the centrepiece of Rolls-Royce Motor Cars’ annual presence at the world-famous Goodwood Revival, which takes place from 6-8 September.
The latest in the ‘Makers of the Marque’ series honours The Hon. Charles Stewart Rolls, co-founder of the marque with Royce. Rolls achieved so much despite his short life; he was a pioneering racing driver, balloonist and aviator, and a serious engineer and innovator in his own right. His daring imagination and desire to always think bigger and attempt what had never been done before remain powerful, animating forces at the heart of the company today.
For more than a century, the Spirit of Ecstasy has symbolised elegance and human achievement, inspiring countless works of art, from music to photography and moving image. In 2024, the year the marque celebrates its 120th anniversary, Rolls-Royce Motor Cars pays homage to its timeless muse in a unique Private Collection, named Phantom Scintilla.
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