Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS AND WORLD-RENOWNED ARTIST, SACHA JAFRI, ANNOUNCE ROLLS-ROYCE PHANTOM ‘THE SIX ELEMENTS’
Thu Sep 29 11:00:00 CEST 2022 Press Release
Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi, are inspiring greatness at its best by collaborating with the Dubai-based world-renowned contemporary Artist Sacha Jafri for the inception of ‘The Six Elements’ Phantom.
Press Contact.
Rami Joudi
Rolls-Royce Motor Cars
Tel: +971-4-3848-583
Fax: +97143848590
send an e-mail
Author.
Rami Joudi
Rolls-Royce Motor Cars
Related Links.
This article in other PressClubs
- World-renowned artist, Sacha Jafri, crafts six hand-painted Galleries for unique one-of-one Phantom Series II motor cars, themed around the Six Elements
- Expressed aim of collecting $1 million for charities spanning three sectors: Education, Health, and Sustainability
- ‘‘The Rolls-Royce That Keeps On Giving’’: each Phantom Series II will have a unique NFT embedded within it, which can be sold to raise additional funds raised for charitable foundations
"‘Phantom ‘The Six Elements’ is an idea that was born
during an inspiring phone call between Rolls-Royce Motor Cars Middle
East & Africa and the boundary-pushing creativity of Sacha
Jafri. Through the collaboration between the Rolls-Royce dealer
partners in the UAE and a contemporary artist beyond compare, art
and craftsmanship have converged into a deeper, breathless
expression of matter and meaning.
“Raw elemental power, encapsulated within pure artistic
expression. ‘The Six Elements’ elevates the nascent legacy of the
Phantom Gallery, commissioning an artist of utmost acclaim to distil
the most potent components of nature: Earth, Fire, Wind, Water and
Air – alongside a ‘sixth element’: Humanity – within the best car in
the world.
“We understand that Rolls-Royce motor cars are designed for the
few, but we are mindful of the many. That’s why Phantom ‘The Six
Elements’ will raise $1 million for charity. Beyond that goal, the
six utterly unique Phantoms will keep on giving beyond the initial
charitable donation, thanks to a unique NFT initiative, providing
even more value for the cause.”
César Habib, Regional Director, Rolls-Royce Motor Cars Middle
East & Africa
Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor
Cars Abu Dhabi, are inspiring greatness at its best by collaborating
with the Dubai-based world-renowned contemporary Artist Sacha Jafri
for the inception of ‘The Six Elements’ Phantom.
These six one-of-one Rolls-Royce Phantom Series II motor cars
will each feature a unique, painted Sacha Jafri Gallery, inspired by
the one of the five elements: Earth, Water, Fire, Wind and Air, with
Humanity as the ‘sixth element’. The project has the expressed aim of
raising $1 million for charity, with associations to be announced
later this year. The chosen beneficiaries will be Humanity-centric,
spanning three sectors: Education, Health, and Sustainability.
Selected for his inimitable vision, style and use of colours,
Jafri is crafting a unique Gallery for each Phantom Series II, themed
around the Six Elements. The principle of adding Humanity as an
element builds on the ethos of the British artist’s works around the
five traditional elements. The underlying message is the need to
reintroduce a sense of humanity to the world and to find balance
within ourselves.
For Sacha Jafri, each of the elements evokes different emotions,
spirit, energy and purpose. Fire represents passion and belief. Fire
is balanced by earth, which represents grounding and roots. Air is the
essence of life, enabling us to breathe. Wind enhances our feelings of
freedom, whilst Water, supports our lyricism and fluidity. Humanity
brings love, embrace, and the linking of souls.
“The six Rolls-Royce Phantoms will embody the emotion of each
elemental force. The artistic journey begins and ends with emotion
and intention, fuelling my inspiration to create the colour palette
of the ‘Six Elements’. Earth, Fire, Wind, Water and Air are enhanced
by the addition of a ‘new element’, Humanity – the very essence of
life itself.
Rolls-Royce is a brand of intention, excellence, power, detail and
passion – a brand that has been on a similar journey to my own. It
has set new levels of achievement, with pioneering accolades yet to
be surpassed. By embracing empathy, we are able to reconnect the
spirit of our world, in connection with our Elements and the souls
of not only the individual, but of the very idea of universal consciousness.
We are embarking on a journey that aims to continuously fulfil
those values, keeping our intentions pure and driven, eternally.
This commission is indicative of these principles, not only
incorporating art for the sake of aesthetic inspiration, but also a
nurturing of the soul, an uplifting of the spirit, and the
embodiment of a true charitable cause.”
Sacha Jafri, Artist
THE ROLLS-ROYCE THAT KEEPS ON GIVING
The Rolls-Royce Phantom ‘The Six Elements’ motor cars will also
feature a unique digital element. The marque is simultaneously
launching "The Rolls-Royce That Keeps on Giving” NFT initiative,
which includes six individual flythrough animations.
Each time any of the six NFTs are traded, a royalty of 20% will
be donated to the chosen charity. The six distinct one-off NFTs are
linked to each of the six Phantoms, however, owners can sell their NFT
separately if they choose to do so. These NFTs will be uniquely
embedded within the glove compartment of each Phantom Series II,
enabling each of the six owners to view their NFT experience whilst
sat within their car.
ROLLS-ROYCE PHANTOM: A NEW EXPRESSION
The eighth generation of Phantom was unveiled in
2017. When creating this new expression, Phantom Series II,
Rolls-Royce designers and engineers were guided by the requests of
clients, who implored Rolls-Royce not to make any major changes to an
already iconic motor car. In answer to these client demands, only the
lightest of design touches, embellishments, and adaptations have been
incorporated. Indeed, Phantom Series II is not about what should be
changed, but in fact, what should be preserved and protected.
Utterly unique to Phantom, the marque offers an extraordinary
art-within-art canvas: The Gallery. Running the entire length of the
fascia and conceptualised to house Bespoke creations with an
uninterrupted glass enclosure. In this instance, these ‘Six Elements’
Phantom Series II motor cars were designed at the Home of Rolls-Royce
around Jafri’s hand-painted galleries.
CO2 EMISSIONS & CONSUMPTION.
NEDC combined: CO2 emissions: 345 g/km; Fuel consumption: 18.7 mpg / 15.1 l/100km. WLTP combined: CO2 emissions: 362-351 g/km; Fuel consumption: 18.2-17.7 mpg / 16.0-15.5 l/100km.
Article Offline Attachments.
-
Rolls-Royce Phantom – The Six Elements.docx DOCX, EN, 86.07 KB
-
AR_Rolls-Royce Motor Cars - Six Elements Phantom.docx DOCX, AR, 84.57 KB