Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE RECRUITS VOLUNTEER BEEKEEPERS FOR GOODWOOD APIARY
Thu Apr 22 10:58:00 CEST 2021 Press Release
Rolls-Royce is seeking up to five of its workforce at its Global Centre of Luxury Manufacturing Excellence, to serve as volunteer beekeepers at its Goodwood Apiary.
Press Contact.
Andrew Ball
Rolls-Royce Motor Cars
Tel: +44-1243-384-064
send an e-mail
Author.
Andrew Ball
Rolls-Royce Motor Cars
This article in other PressClubs
- Rolls-Royce is seeking up to five of its current workforce to undergo training to serve as volunteer beekeepers in the company’s world-renowned Apiary
- Potential recruits are invited to attend introductory sessions, with successful applicants receiving practical training in beekeeping techniques and equipment
- Precise duties will be determined by the season and the day-to-day needs of the Apiary's resident population of around 300,000 English honey bees
- All positions are unpaid and on colleagues' own time but rewarded by making a positive contribution to bee conservation, and involvement in the production of the rare and precious 'Rolls-Royce of Honey'.
“The Rolls-Royce Apiary has proved tremendously popular and
rewarding since we established it three years ago. Thanks to media
interest around the world, our bees have become minor celebrities,
and their progress is monitored closely by our customers and
followers worldwide. With Spring now upon us, and the wildflowers
and blossoms appearing across our site and the surrounding
countryside, we're inviting colleagues to act as volunteer
beekeepers for the new honey-making season. It's a wonderful
opportunity to get directly involved in bee conservation, which is
so critical in supporting a healthy, sustainable ecosystem and human
food production. Plus, colleagues can take pride in helping the bees
to create a natural product that's available in even smaller
quantities than our renowned motor cars!"
Richard Carter, Director of Global Communications, Rolls-Royce
Motor Cars
Rolls-Royce is seeking up to five of its workforce at
its Global Centre of Luxury Manufacturing Excellence, to serve as
volunteer beekeepers at its Goodwood Apiary.
Established in 2018, the Goodwood Apiary is home to six colonies
of around 300,000 English honey bees. The bees have consistently
thrived in surroundings perfectly suited to their habits. As well as
feeding on the myriad wildflowers and trees that grow across the
42‑acre Rolls‑Royce site, the bees can forage on the manufacturing
plant's sedum-rich living roof, which at around eight acres (3.2
hectares) is the largest in Britain. Should even this bounty prove
insufficient, they can simply cross into the neighbouring Goodwood
Estate, which offers 12,000 acres (4,900 hectares) of suitably august sustenance.
The Goodwood bees have achieved near-cult status on social and
other media, with followers around the world eagerly monitoring their
progress and activities through the season. The bees even enjoy
representation on the Rolls-Royce Board through Richard Carter, who
combines his principal duties as Director of Global Communications
with the equally weighty role of Chief Beekeeper, ably assisted by
Beekeeper Jason Hampton.
With the arrival of Spring, the Apiary is gearing up for another
season's labour on its rare and precious natural product, globally
renowned as the 'Rolls-Royce of Honey'. To support the bees in this
noble endeavour, Rolls-Royce is inviting its colleagues to become
volunteer beekeepers.
Potential candidates will be invited to attend an introductory
session; those selected will then receive training in beekeeping
techniques and equipment, funded by the company, to prepare them for
their new role. The beekeepers will work in the Apiary in their own
time at weekends on a voluntary basis. Their rewards in kind will be
considerable, however. As well as making a direct contribution to
honey bee conservation, recognised as crucial for the long-term
sustainability of both the natural ecosystem and human food
production, colleagues will have the satisfaction of being involved in
making a second, even rarer product at the Home of Rolls‑Royce.
Richard Carter concludes by saying, "The Apiary means a
great deal to us as a company and to our customers and followers
around the world. The new volunteers will play a crucial part in its
success this season, and we're anticipating a great response to our
recruitment drive."