Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE CLIENTS SEEK SOLACE IN BESPOKE CREATIVITY DURING 2020
Wed Jan 13 13:02:00 CET 2021 Press Release
During 2020, an unprecedented year, the Rolls-Royce Bespoke Collective – a team of engineers, designers and craftspeople based at the Home of Rolls-Royce in Goodwood, England – brought the unique visions of the marque’s global clientele to life with outstanding levels of creativity, craft and imagination.
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Emma Rickett
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- Beautiful Bespoke commissions reaffirm Rolls-Royce’s status as world’s foremost manufacturer of luxury goods in 2020
- Highest levels of Bespoke artistry, per car, ever seen
- Faced with the challenges of 2020, clients invest time and creativity in unique commissions, creating personal items of longevity
- Designers draw inspiration from architecture, nature and rich, textural surroundings of the home during lockdown
“The Bespoke Collective scaled new heights of greatness in 2020 –
that they did so against the backdrop of numerous, unprecedented
constraints and challenges makes their accomplishments even more
impressive. Never before have we seen such levels of Bespoke
detailing in each commission, demonstrating that Rolls-Royce clients
around the world have sought solace in creativity – commissioning
introspective items of luxury that will stand the test of time to
become lasting and poignant legacies.
I am proud to say that at a time when our industry is beset with
widespread cutbacks, we have worked hard to safeguard every job.
Protecting the artistry of our talented associates demonstrates a
conscientious approach to craft; one that protects the precious
skills found at Rolls-Royce and preserves them for the future.”
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
During 2020, an unprecedented year, the Rolls-Royce
Bespoke Collective – a team of engineers, designers and craftspeople
based at the Home of Rolls-Royce in Goodwood, England – brought the
unique visions of the marque’s global clientele to life with
outstanding levels of creativity, craft and imagination. Almost every
one of the motor cars created in 2020 was tailored by this Bespoke
division, a notable achievement considering the backdrop of
challenging and unforeseen headwinds.
At the onset of the pandemic, Rolls-Royce designers and clients
alike found themselves confined to the safety of their homes. The
unique, highly personal relationships that our Bespoke Collective has
with our clients did not change, however. This led to a change in
source of inspiration from travel and its associated items of luxury
grandeur, to rich and textural surroundings of the home, architecture
and moments of stillness found in nature.
Remarkably, Rolls-Royce’s Bespoke division achieved a new record
in 2020. Faced with the challenges of the year, clients have harnessed
the creative outlet of Rolls-Royce Bespoke to seek solace and invest
time, a rediscovered commodity, to introspectively commission legacies
that reflect precious items of historical and familial significance.
On average, Bespoke commissions saw a robust increase over 2019, with
a marked growth of personalised elements woven into the fabric of each
motor car, providing further substance and sentimentality.
What follows is a snapshot of some of the finest examples of
Bespoke design and craftsmanship completed by the luxury house
throughout 2020.
DUSK IN TOKYO
CANVAS: PHANTOM, WRAITH, DAWN,
CULLINAN│MEDIUM: PAINT
The ‘Dusk in Tokyo
Collection’, comprising Phantom, Wraith, Dawn and Cullinan, celebrates
Japan’s capital city. A complex, multi-faceted white paint,
eponymously named ‘Dusk in Tokyo’, characterises the coastal
metropolis’ high-rise glass and concrete buildings bathed in the warm
light of early dusk. Containing aluminium and mica flakes, the
refractive paint creates subtle tones in low light.
The Black Leather interior, punctuated by Rose Gold Bespoke
Audio grilles and on Phantom, the fascia’s Rose Gold clock case,
depicts the contrast of long, dark shadows of the city’s tall
buildings with flourishes of the last reaches of the waning sun on glass.
Leading the transition from day to night is the Spirit of
Ecstasy, presented in Rose Gold for the first time in Japan,
representing the setting of the sun.
PHANTOM ‘IRIDESCENT OPULENCE’
CANVAS: PHANTOM
│MEDIUM: GALLERY
The Phantom’s hermetically
sealed Gallery makes it possible to incorporate natural materials in a
way never before possible in a motor car. In 2020, the Phantom
‘Iridescent Opulence’ took this approach to soaring new heights.
Featuring a truly Bespoke artwork which debuted as a concept in
2017, ‘Iridescent Opulence’ was created in partnership with Swiss
materials specialist Nature Squared. The result is inspired by nature;
a Gallery that houses over 3,000 sustainably sourced iridescent tail
feathers, each shaped individually to accentuate their sheen and rich
hue. These were hand-sewn onto an open pore fabric in a design that
emanates outwards from the shimmering, iridescent
Mother of Pearl casing around the clock at the heart of the
Gallery. The interior is completed with a Bespoke embroidery to the
rear waterfall and silver inlays on the picnic tables.
THE STEED PHANTOM EXTENDED
CANVAS: PHANTOM
EXTENDED │MEDIUM: EMBROIDERY
Complex Bespoke
embroideries of a stallion embellish the interior rear doors of this
elegant Phantom Extended. Signifying strength and an unremitting
enthusiasm to progress, the embroidery of the steed was developed from
a sketch, presented to the Rolls-Royce Bespoke Design Collective, by a
Chinese client with a very clear vision.
‘NEON NIGHTS’ COLOUR TRILOGY
CANVAS: DAWN,
WRAITH, CULLINAN │MEDIUM: BESPOKE COLOUR
PALETTE
The Rolls-Royce Bespoke Collective developed a new and
dynamic colour palette, named ‘Neon Nights’, in a limited run of just
four of each colour.
The three brightly coloured hues, each inspired by the natural
world, consisted of Lime Rock Green, a near-luminous hue naturally
found on the Australian green tree frog, Eagle Rock Red, which mimics
the flowers of ‘Ōhi‘a lehua, an evergreen tree native to Hawaii, and
Mirabeau Blue which takes inspiration from Central and South America’s
exotic butterfly, the Rhetus periander.
WRAITH ‘INSPIRED BY EARTH’
CANVAS: WRAITH
│MEDIUM: EMBROIDERY, AIR-BRUSHED PAINT
Wraith
‘Inspired By Earth’ takes its design cues from the entire Solar
System, and our own planet, as seen from space. The Royal Blue
exterior references the water that covers 75% of the Earth’s surface
while an air-brushed bonnet artwork depicts a satellite view of the
Middle Eastern region centred on the United Arab Emirates. A
hand-painted Emerald Green coachline incorporates the Sun and the
eight planets of the Solar System.
The seats are made from Moccasin leather to mimic the sands of
the Emirates’ deserts; Navy and Cobalto Blue accents are suggestive of
rivers and lakes, and Emerald Green piping symbolises nature in all
its forms. The rear ‘waterfall’ features atmospheric clouds rendered
in minutely detailed embroidery using Photoflash technology. The
fascia is embellished with a skilfully air-brushed satellite image of
the Middle East. The Bespoke Starlight Headliner is embroidered to
illustrate all the planets of the Solar System, centred on the Sun.
Other Bespoke details include treadplates, a clock with metal radial
background, and inlays showing the planets in silver, with planet
Earth accentuated in gold.
WRAITH KRYPTOS COLLECTION
CANVAS: WRAITH
│MEDIUM: BESPOKE DETAILING
The Wraith Kryptos
Collection is embellished with a cipher concealed in the Collection’s
Bespoke detailing. Limited to just 50 motor cars, clients are invited
to decode messages found within the Bespoke elements of the motor
car’s interior and exterior.
An engraving with green enamel detailing on the Spirit of
Ecstasy figurine depicts the word KRYPTOS, in code. These seven
deciphered characters, in addition to the translation of the
embroidered double-R found on the headrests, will aid clients on their
journey of discovery as they begin to identify these letters on Wraith
Kryptos’ screen printed metal fascia.
Wraith Kryptos’ Bespoke exterior hue consists of a solid
Anthracite base colour with blue and green mica flakes. Inside, a
Bespoke Kryptos Green leather is set against either Selby Grey or
Anthracite. A beautifully elaborate, bi-coloured headliner depicts an
in-motion data-stream inspired motif which is accentuated by the
illuminated door pockets.
GHOST ILLUMINATED FASCIA
CANVAS: GHOST
│MEDIUM: LEDs and laser-etched perforations
The
innovative ‘Illuminated Fascia’ of the new Rolls-Royce Ghost debuted
following two years and more than 10,000 hours of development by the
Bespoke Collective. The 850 stars echo the unique elegance of the
Starlight Headliner.
The fascia achieves an authentic, true luxury feel using 152
LEDs and 90,000 laser-etched dots carefully carved into the surface of
the dashboard. The lights are meticulously colour matched to the
cabin’s clock and instrument dial lighting and create a twinkling
effect as the eyes move across the fascia. Extensive engineering work
and three layers of composite materials ensure that the Illuminated
Fascia is completely invisible while not operational.
THE MAHLANGU PHANTOM
CANVAS: PHANTOM
│MEDIUM: PAINTED GALLERY
The Gallery in the
Rolls-Royce Phantom presented a unique opportunity for a South African
client to display a highly personal work of art from globally
celebrated South African artist, Dr Esther Mahlangu. Dr Mahlangu, a
national icon in Africa from the Ndebele region, was the first artist
to create an artwork in this way and the motor car was named 'The
Mahlangu Phantom’ in her honour.
Positioned front and centre in the Phantom's interior, the
one-of-a-kind commission is a striking expression of contemporary
African art. Famous for vibrant geometric abstract paintings and
murals, the 85-year old’s work can be found in many important museums
and private collections around the world. In celebration of this
unique commission, Rolls-Royce also produced an insightful film to
showcase Esther Mahlangu’s work and cultural heritage.
CULLINAN ‘SPIRIT OF RUSSIA’ COLLECTION
CANVAS:
CULLINAN │MEDIUM: PAINT, STARLIGHT HEADLINER,
EMBROIDERY
Cullinan proved the perfect canvas for a series of
four individual Bespoke commissions dedicated to legendary Russian
mountains: ‘Elbrus’, ‘Krasnaya Polyana’, ‘Golden Mountains’ and
‘Klyuchevskaya Sopka’.
The Iced Black Diamond, Iced Gunmetal Steel, Midnight Sapphire
Blue and Premiere Silver exterior hues are inspired by frosty peaks
and are complemented by darkened chrome exterior detailing on each of
the Cullinans. Inside, a map of Russia is depicted on the Starlight
Headliner while mountain peaks are embroidered on the headrests. The
engraved sill plates of each car bear an inscription naming the
mountain region that inspired its design, as well as the height of the
highest peak in each region.
DAWN SILVER BULLET COLLECTION
CANVAS: DAWN
│MEDIUM: AERO COWLING
The Dawn Silver Bullet
Collection cuts a dash with a unique Aero Cowling and ultra-metallic
Brewster Silver Paint, in a vibrant nod to the epic Rolls-Royce trials
cars of the past.
The four-seat Rolls-Royce Drophead is transformed into an
adaptable two-seat roadster by the addition of the rakish Aero Cowling
with vapour-blasted titanium finisher, heightening the Collection’s
sense of speed and purpose. Limited to just 50 examples worldwide, the
Aero Cowling windbreak proudly displays the Silver Bullet name and silhouette.
SPORTIVE COLLECTION
CANVAS: BLACK
BADGE│MEDIUM: COLOUR
A Collection of two Black
Badge Dawns and nine Black Badge Wraiths were commissioned for the
United Arab Emirates. Boasting bold colour combinations and technical
fibre, the Sportive Collection encapsulates Black Badge’s expressive
and unapologetic nature.
In an innovative first for Rolls-Royce, the interior features a
technical fibre fascia that has been intertwined with a coloured weave
to match the vibrant exterior colour combinations. The hand-painted
Coachlines feature a unique ‘Sportive’ motif, while woven-leather door
panniers and engraved Bespoke audio frets further add to the dynamic
ambience of the Collection.
ARCTIC WHITE AND HOTSPUR RED PHANTOM
CANVAS:
PHANTOM │MEDIUM: COLOUR
Commissioned by a
Texan Rolls-Royce collector, this contemporary Phantom is finished in
Arctic White with a double coachline and double pinstripe in Hotspur
Red, indicative of the bold interior colourway.
Inside, Hotspur Red paints an arresting scene as every surface,
from the lambswool floor mats, privacy curtains to even the luggage
compartment, is finished in this vibrant Bespoke colour. The
‘Lakeshore Aurora’ Gallery is designed and created by the Rolls-Royce
Bespoke Collective.
CO2 EMISSIONS & CONSUMPTION.
-
Phantom:
NEDCcorr (combined) CO2 emission: 329-328 g/km; Fuel consumption: 19.5-19.6 mpg / 14.5-14.4 l/100km
WLTP (combined) CO2 emission: 356-341 g/km; Fuel consumption: 18.0-18.8 mpg / 15.7-15.0 l/100km -
Phantom Extended:
NEDCcorr (combined) CO2 emission: 330-328 g/km; Fuel consumption: 19.5 mpg / 14.5 l/100km
WLTP (combined) CO2 emission: 361-344 g/km; Fuel consumption: 17.8-18.6 mpg / 15.9-15.2 l/100km -
Cullinan:
NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km
WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.6-15.6 l/100km -
Ghost:
NEDCcorr (combined) CO2 emission: 343 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km
WLTP (combined) CO2 emission: 347-359 g/km; Fuel consumption: 17.9-18.6 mpg / 15.2-15.8 l/100km. -
Wraith:
NEDCcorr (combined) CO2 emission: 365-363g/km; Fuel consumption: 17.7-17.8 mpg / 16.0-15.9 l/100km
WLTP (combined) CO2 emission: 369-357g/km; Fuel consumption: 17.3-17.9mpg / 16.3-15.8l/100km -
Dawn:
NEDCcorr (combined) CO2 emission: 372-367g/km; Fuel consumption: 17.3-17.5 mpg / 16.3-16.1 l/100km
WLTP (combined) CO2 emission: 381-367 g/km; Fuel consumption: 16.7-17.4 mpg / 16.9-16.2 l/100km -
Wraith Black Badge:
NEDCcorr (combined) CO2 emission: 367 g/km; Fuel consumption: 17.5 mpg / 16.1 l/100km;
WLTP (combined) CO2 emission: 370-365 g/km; Fuel consumption: 17.2-17.4 mpg / 16.4-16.2 l/100km
-
Black Badge Cullinan:
NEDCcorr (combined) CO2 emission: 341 g/km; Fuel consumption: 18.8 mpg / 15.0 l/100km
WLTP (combined) CO2 emission: 377-355 g/km; Fuel consumption: 17.0-18.1 mpg / 16.62-15.6 l/100km -
Dawn Black Badge:
NEDCcorr (combined) CO2 emission: 371 g/km; Fuel consumption: 17.3 mpg / 16.3 l/100km
WLTP (combined) CO2 emission: 382-380 g/km; Fuel consumption: 16.7-16.9 mpg / 16.9-16.8 l/100km
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