Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE CULLINAN WINS ‘BEST ULTRA LUXURY SUV’ OF THE YEAR AT THE GOLDEN STEERING AWARDS
Mon Apr 08 18:39:00 CEST 2019 Press Release
Rolls-Royce Cullinan won yet another prestigious award for the ‘Best Ultra Luxury SUV’ by the esteemed Golden Steering Awards 2019.
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Author.
Rami Joudi
Rolls-Royce Motor Cars
Rolls-Royce Cullinan won yet another prestigious award for the ‘Best
Ultra Luxury SUV’ by the esteemed Golden Steering Awards 2019. The
event took place on the 29th March at the stunning Al-Enna
camp on Qatar’s Sealine Beach. The awards, which are operated by Arab
Motors magazine in association with Xtork magazine, celebrated
Cullinan for making luxury off-road travel effortless everywhere.
The ‘Best Ultra Luxury SUV’ award was one of 16 categories that
were recognised at the ceremony and is considered one of the most
prestigious. The judges consider an extensive checklist that monitors
everything from design and quality, handling and drivability, off-road
capability, comfort and practicality to safety and durability. The
Rolls-Royce Cullinan’s uncompromised luxury, family friendly features
and versatility, no matter what the adventure, saw it come out on top.
Tarek Moataz, Rolls-Royce Brand Manager, Rolls-Royce Motor Cars
Doha, said: “Luxury is no longer an urban concept. More and more it is
about embracing and experiencing the wider world. Our customers expect
to go everywhere in luxury, effortlessly and without compromise,
conquering the most challenging terrain to enjoy life’s most enriching
experiences, wherever they may be.
“The Cullinan is incomparable, and dramatically evolves the
parameters of super-luxury travel, translating Rolls-Royce’s ethos of
‘effortlessness’ into physical capability, anywhere in the world.
Cullinan will simply take the world in its stride.”
With state-of-the-art elements including a mechanism allowing
the car to lower itself by 40mm to make entry effortless at the touch
of the unlock button on the key. There are also a range of unique
features developed specifically for the many various lifestyles of its
owners including the Viewing Suite and the Recreation Module.
Cullinan is the second of a new generation of Rolls-Royces to
benefit from access to the Architecture of Luxury. The Architecture
has been adapted to the needs of Cullinan providing patrons with the
famed Rolls-Royce ‘Magic Carpet Ride’ of peerless ride, comfort and
silence – on and off-road.
Cullinan is the perfect hybrid of the ultimate all-terrain car
and an unparalleled luxuriously, comfortable drive – it is truly the
‘Rolls-Royce of SUVs’.