Rolls-Royce Motor Cars PressClub · Article.
ROLLS-ROYCE MOTOR CARS ANNOUNCES NEW REGIONAL DIRECTOR, MIDDLE EAST & AFRICA
Tue Jul 03 10:09:00 CEST 2018 Press Release
Rolls-Royce has announced that César Habib has been appointed as Regional Director, Middle East & Africa from 1 August 2018. He will be based in Dubai.
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Andrew Ball
Rolls-Royce Motor Cars
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Rolls-Royce has announced that César Habib has been appointed as
Regional Director, Middle East & Africa from 1 August 2018. He
will be based in Dubai.
Habib joined Rolls-Royce from BMW in 2015 as Head of Ownership
Services, and oversaw the development and record growth of the
company’s aftersales business. More recently, in his current role as
Head of Bespoke, he has overseen record sales and continued
development of the unique Rolls‑Royce Bespoke business. The Middle
East is one of the company’s leading regions for Bespoke orders.
Prior to Rolls-Royce, Habib held a number of BMW Group senior
positions in Sales, Aftersales, Sales Channel Development and Business
Development. This included five years based in the regional BMW office
in Dubai.
Born in Lebanon to a Lebanese father and German mother, Habib
graduated from the University of Passau in Germany with a Diploma in
Business Administration. He started his BMW career in 2000 as a Parts
Business Consultant.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars, said, “I am delighted to announce that César Habib has been
appointed as Regional Director, Middle East & Africa. César has an
exceptional track record and, with his broad experience and in-depth
knowledge of the business and the region, he is ideally positioned to
take on this new role.”
Habib replaces Brett Soso, who will leave the company in August
to pursue alternative business interests.
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