Rolls-Royce Motor Cars PressClub · Article.
WINNERS REVEALED IN WORLDWIDE ROLLS-ROYCE YOUNG DESIGNER COMPETITION
Mon Oct 12 11:00:00 CEST 2020 Press Release
Rolls-Royce Motor Cars is delighted to announce the global winners in its Young Designer Competition, which invited children around the world to design their dream Rolls-Royce of the future.
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Andrew Ball
Rolls-Royce Motor Cars
- Rolls-Royce announces winners in its Young Designer Competition
- Winners awarded in four categories, with further entries awarded Highly Commended
- Selected by Rolls-Royce Design Team from more than 5,000 entries submitted online by children in over 80 countries during Covid-19 lockdown
“We are delighted to announce the winners in our Young
Designer Competition. The entries that stood out for us were those
that showed a real depth of thought, effort and expression, and
incorporated lots of different details. The winning entrants didn’t
just draw ‘the nicest car’: they created amazing experiences that
showed the freedom of their imagination, not hindered by physical,
real-world constraints.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
Motor Cars
“The number and diversity of the entries proves once again
something we’ve always believed and lived by within Bespoke Design:
that Inspiration is Everywhere. As adults, we’re often too quick to
stop ourselves pursuing fantastical ideas. At Rolls-Royce, we
encourage clients to be bold and creative, unfettered by
conventional notions of what they think a car ‘should’ be like. This
competition and the ideas generated reminds us of the incredible
power of the question: ‘Wouldn’t it be great if…?’”
Gavin Hartley, Head of Bespoke Design, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars is delighted to announce the
global winners in its Young Designer Competition, which invited
children around the world to design their dream Rolls-Royce of the future.
The four category winners, who hail from Japan, France, China
and Hungary and range in age from six to 16, will each enjoy a
chauffeur-driven journey with their best friend in a Rolls-Royce to
school. The designs of the winners and three additional Highly
Commended entrants have all been transformed into beautiful
digitally-rendered illustrations by the Rolls-Royce Design Team, using
the same software and processes as they would in a ‘real’ Rolls-Royce
design project.
Devised to provide a creative outlet for children aged 16 and
under, confined by Covid-19 lockdown restrictions, the competition
attracted more than 5,000 entries from over 80 countries. With no
rules or specified judging criteria to constrain them, children were
able to let their imagination run free, creating designs of
extraordinary richness, creativity and diversity.
Faced with a truly formidable task, the judges selected overall
winning designs in four categories – Technology, Environment, Fantasy
and Fun – based on the most popular themes that emerged from the
5,000-plus entries. Three further entries that defied categorisation
but caught the judges’ attention were Highly Commended; the panel also
selected winning entries from the various regions around the world in
which Rolls-Royce Motor Cars operates.
Launched in April as lockdown conditions were imposed across the
globe, the competition proved an instant success; so much so, the
original deadline for entries was extended. Asked only to design their
‘dream Rolls-Royce of the future’, children had complete creative
freedom, allowing them to develop ideas of astonishing scope,
complexity and vision far beyond the realms of automotive design.
Entries included designs inspired by (amongst other things)
unicorns, turtles, space travel, the Egyptian pyramids, Pablo Picasso
and bumble-bees. Many are capable of flying or travelling underwater;
the designs also featured a host of clever devices and novel
technologies to save labour, provide pleasure and entertainment and
benefit humanity and the environment.
Reflecting on the competition, Torsten Müller-Ötvös, Chief
Executive Officer, Rolls-Royce Motor Cars, said, “On behalf of myself
and everyone at Rolls-Royce, I would like to thank every single Young
Designer who entered the competition, and for all the thought, hard
work and creativity that went into their designs. There is some
amazing talent out there, and I wouldn’t be surprised if some of our
entrants went on to work as car designers one day – perhaps even at Rolls-Royce.”
He concluded, “The most important thing I’ve learned from this
competition is that whatever our circumstances, we have the power to
create amazing things, because our imagination is always free to fly.
I hope the children who took part will recognise this, too, and that
it will be something positive they can take from their pandemic experience.”
CATEGORY WINNERS:
TECHNOLOGY
ENVIRONMENT
FANTASY
FUN
HIGHLY COMMENDED:
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